Is Your Business Wasting Time On Facebook?
Look - I get it - we all need to be on the platform - that’s where the people are and that’s how we can be found - but this idea that once you’ve got your page up and running you need to keep your audience engaged by posting great status updates is just ridiculous.
Unless you have a dedicated resource and they’re really good at finding and identifying hysterical stuff that is even funnier than the stuff your own friends post and share - well - ain’t nobody got time for that!
Have a good looking business page, share your blog posts, shoot and boost video, otherwise use Facebook as a super targeted advertising platform to go and find new customers.
If you have no budget, use the time you’d normally spend finding and posting stuff and login as your page and start liking and interacting with other businesses where your customers might hang out.
There are of course exceptions to this rule but for most business owners who don’t have a marketing team, the days of organic reach are over - Facebook is an ad platform, and a bloody good one at that!