The Juggernaut you Need To Be On
Facebook revenue: $6.43 Billion +59% on last year
Facebook profit: $2.05 Billion +186% on last year
(Oh yeah - and these are just figures from the last quarter!)
It’s About Mobile
4 years ago Facebook made exactly zero dollars from mobile.
Nowadays more than 1 billion people check Facebook from their phones every single day.
As a result, mobile now accounts for 84% of its advertising revenue, that’s $5.24 billion every 3 three months.
It means that advertising on Facebook works.
It means that ads have to perform well on mobile devices
It means that if you have a product or service that appeals to the general public, you might want to be thinking about how you can use the channel.