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My SEO is crap but I'm busier than ever

That's what the local San Fernando Valley artisan laughed as I gave him my money. 

seo-1250.jpg

I was looking for a local skilled professional and knew that if I used Google I'd just get sponsored results and the big chains.  So I used Yelp and searched around my zip code and read the reviews.

This behavior is going to become more and more common - and yes - there are pros and cons of the whole review thing and no you shouldn't stop adding content and improving your website's search engine visibility, but...

Getting customers to help you

The most powerful thing a customer can do for you - aside from give you money - is to write positively about you on the internet - and the most dominant place for that is Yelp with Foursquare making a strong play for second place.

Make it part of your plan

As part of your marketing plan for 2014 (you are writing one of those yes?,)  you might want to allocate more time to those two networks. 

If you've got no idea where to start or would just like to be efficient and not waste time making rookie mistakes, email me or give me a call on 310 980 2499 and we'll have a chat.


Image Credit: SEO by Sean McEntee on Flickr

Written while listening to "God Knows" - published next week on music2work2


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And we're back...

I hope you all had a good break over the holiday season and got a chance to reflect on the year.  I know that for many of us the second half of 2013 was a lot better than the beginning and it seems that 2014 is continuing the trend - this is good.

Before we get back into the nuts and bolts of digital marketing: Google+, Yelp, authorship, YouTube, Facebook ads, Web design, blah, blah, blah - here's the big takeaway from last year.

No matter how good your website, your newsletter or your content - if you don't have a successful core business, you're wasting time and money.

Andrew's advice for 2014

Halve the amount of time you spend on "online" activities and use that time to grow and improve real world systems.

This might seem rather odd advice from someone selling digital marketing services but the truth is, you're so much easier to market if you're good and your customers and clients love you.

The bare minimum

If you have already worked with me this is what you should have:

  • Nice modern looking website that scales to accommodate mobile
  • The ability to add content and make changes yourself
  • An integrated mailing list and regular newsletter
  • Some kind of social media presence that you're working with
  • Key Performance Indicators

What you should be thinking about this year is how you can use that infrastructure to show and tell just how amazing your business is.  Easy!

Well - almost...

There are lots of working pieces and balls to juggle, so it's best to have a plan to manage it all.

I call that plan a content strategy and if you don't have one, you might want to consider giving me a call.

Oh, and if you don't have the bare minimum yet, the number's 310 980 2499.


Image Credit: /doh by striatic on Flickr (one of my favorite images ever!)

Written while listening to an unpublished piece of music2work2 - here's an earlier version.


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It's Friday - Why your opinion matters

Your clients and customers don't really understand your products and services - hell; mine don't either -which is why I write this newsletter and why you've adopted a content strategy. 

Education

By educating people about your business you enable them to make better decisions and in doing so, improve your authority and the likelihood that when they're ready to buy, they'll buy from you.

Opinions

The last time you bought a computer you probably considered things like: price, processor speed, battery life, memory, screen size, color, etc, etc. The spec list helped you narrow down your search, but I bet you asked someone's opinion about which one you should ultimately get.

And I bet you gave people's opinions different weighting when making your decision.

Experts

Anybody can write an educational article but only experts have legitimate opinions. The most compelling content is often a unique perspective, derived from someone's experience in the market.

Content

It is your opinion about your business, your products and services that differentiate your content from the competition. While there will always be a need for education, make sure you inject your opinion and personality, it is what people will remember you for.

Need a hand with this? Reply to this em

ail and book a session.


 


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