How To Find Your Audience For $9 A Month

If you are posting to social media at least once a day Narrow.io is a great tool to help you find your audience.

Here’s How It Works

Enter your business’ keyword phrases into Narrow.io, it will then “like” tweets containing those words as well as follow the person who tweeted.  If that person doesn’t follow you back within a couple of days, the tool will unfollow them.

The killer data here is that Narrow.io shows you how many followers you generate from each keyword phrase.

What This Does

Unlike buying 5,000 followers for $5, Narrow.io delivers people who are already talking about your business’ areas of interest. 

When runningon music2work2 during October I grew 330 new Twitter followers but more importantly, visitors to music2work2.com from Twitter jumped to 172 (up from 46 last year) and those visitors stayed on the site for over 5 minutes.

But Here’s The Really Good Bit

After a few weeks of running 20 or so different keyword phrases you begin to identify what words resonate with your real audience - real being defined by people who follow you back.

Not only can you start expanding on those phrases, you can start incorporating those words into your new content, especially in the titles and you can use the words as hashtags when you publish. 

Not Just About Twitter

Narrow.io only runs on Twitter but the information you gain can be applied across your digital strategy.  When you know the words that people are interested in you can be laser focused on what content to write and how to market it.

Not bad for $9 a month.  Let me know if you need a hand setting it up.

Written while listening to: New Release: Breathe 61 Bpm by music2work2

Image Credit: Narrow.io

What I learned by focusing on my music business

After a challenging few months I’ve started creating again.  These are some of the things I’ve been playing with to drive visibility:

Periscope

• Yes I’m excited about it
• Great for live performances but also great for “Ask the Expert” type videos
• Immediate feedback and interaction makes it addictive
• Massive reusable content, a single “scope” delivers:
  • 1 Periscope video, 1 Katch video, 1 YouTube video, 1 native Facebook video, 3 Tweets, 1 Pin, 1 G+ post and you could even take a screenshot and send it to Instagram too!
• It’s the wild west out there - watch out for cowboys and snake oil
• It’s not for everybody

Hashtags

• Gaining in importance as content production tools proliferate and the sheer weight of content requires organization
• Super popular on Instagram and likely to become similar on Periscope
• Worth investigating what hashtags are relevant to your business - there are tools that help you do this for free
• Periscope / Twitter integration becomes challenging re amount of hashtags required

Twitter and Narrow.io

• Twitter’s purchase of Periscope was a genius move
• Narrow.io is a smart automated system that grows your followers based on deep keyword analysis
• Early indications look good re quality of new follows
• $7 a month and totally worth it for music2work2

Takeaway for you guys

No amount of digital marketing is going to grow your business if what you’re sharing and promoting is lame.  There is no doubt however that the more you produce, the easier it becomes to promote and the faster you learn what works and what doesn’t.

If you feel you’ve got a content spurt coming on - let me know!

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Written while listening to: The Bench Development - 163 bpm - Periscope by music2work2

Image Credit: music2work2