6 Point Marketing Checklist For Business Owners In 2016

You should have these - if you don’t you’re wasting time and money.

1/ A Marketing Budget

As a business owner you have an Ops plan - yes?  A spreadsheet that breaks down the year into quarters and months and that tracks income and expenses - right?  What do you have allocated to the marketing line this year?

2/ KPIs

Similar in style to your Ops plan, you should have a document that tracks the effects of your marketing behaviors and compares them to revenue.  If you tracked KPIs last year you can now create a beautiful document that projects the entire year and allows you to plan and measure the efficacy of your efforts.

3/ Defined Target Audience

Who is your customer?  What frustrations and needs do your best clients have?  When you’re producing content make sure you are writing for them - not for you, your spouse or your peers.

4/ Key Words

Remember that we’re doing this so that people can find you on the internet.  What are the keywords that they’re using to find businesses like yours?  Pick a handful of keyword phrases - no more than 3 - and make sure you incorporate them into your writing this year.

5/ A Publishing Schedule

I cannot overstate how important this is - it’s one of those things that seem odd - but once you commit - good things start to happen.

6/ Defined Social Platforms

Work out which social platforms you’re going to concentrate on - Facebook / Instagram / Linkedin / Twitter etc.  You can’t do them all and if you’re going to be on one - you need to invest time in developing relationships.

If you need help developing any of the above - get in touch - sooner rather than later.

Written while listening to:  C major Theme - Lisbon Development

Image Credit: Scotland by music2work2