Flossing & Your Digital Marketing Strategy
Content Strategy - You're Doing It Wrong!
Did you see that report that says there’s no evidence that flossing works?
Apparently the studies funded by Proctor & Gamble and Johnson & Johnson (a family company!) that said flossing helps to remove plaque, were discredited back in 2011.
Apparently what flossing is really good for is sustaining a $6 billion industry.
And This Is Relevant How?
The argument being used by Dentists to refute this report is that flossing is actually good for you but that most people are doing it wrong.
Here’s the tenuous link to digital marketing…
Content strategy works - but most people are doing it wrong!
Your Content = Your Teeth
I know it’ll come as shock to most of you but, content production is probably the easiest part of your marketing strategy.
Oh sure, it takes a while to find the format that works for you and it takes even longer for you to get good at it, but nowadays there’s no barrier to producing and distributing content.
Your articles, videos, pictures & witty comments are just like teeth - everyone has them!
Promoting Your Content = Flossing
I’m not talking ad spends - although that’s definitely a good way of getting your content in front of people - I’m talking about what you do to ensure that other people will find, view and link to your content.
Remember you’re producing this stuff so that when someone comes looking for your services or products:
1/ they’ll actually find you because people will have linked to your content and the search engines see the links and think - this must be good stuff - so they put you higher in the search results and...
2/ when people do arrive on your site they see all this great information that answers their questions, demonstrates how wonderful you are and so they choose you to meet their needs.
What Should You Do?
Well, everyone’s different so your situation is likely unique but there are things to consider.
Technical stuff like targeting the right keywords, formatting content in the right way, getting the filename right on your video, things which are tedious and take longer than you wished they did, these are super important.
But the holy grail of generating links is creating a community that looks out for your content - that is kinda stoked you took the time to produce it, that reads it when they see it and shares and links to it.
You only get this by investing your time in them - by reciprocating, by creating real world loose relationships with strangers.
It requires you spending as much time (preferably more) on Linkedin, Twitter, Facebook, Instagram etc than you do creating your content in the first place.
Need Help?
We can help with the technical stuff - I have access to trusted people who know how to set things up and can take the tedious bits off your hands.
As for the whole outreach, community building stuff, that will be unique to you and will require some strategy - that’s when you should talk with me.
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Image credit: Mikael Kristenson on Unsplash