Gift Horses, Mouths and the Network You Should Revisit

Back on the 11th of this month Justin Bieber had his wisdom teeth pulled, 3 days afterwards a sole tweet consisting of the hashtags #pain and #wisdomteeth had over 83,000 strangers wishing him a speedy recovery.

I’m guessing you’re not a Belieber - but have a think about that - what does it mean for your business?

Straight from the horse’s mouth

Twitter is about strangers - it’s about opening communication between people who don’t know each other, without filters, direct to the individual.

If you’re in the market for new customers and clients - Twitter’s ½ billion users would seem like a good place to look.

What’s new with Twitter

Here are three things that have got me looking at Twitter again for my own businesses:

New Analytics

Twitter’s new analytics interface is super clean, easy to use, focuses on the key metrics and makes compiling KPIs a dream.

Google Indexed Tweets

A recent study a few months after the Google / Twitter deal showed that tweets are now 4 to 5 times more likely to appear in search results.  And while those tweets tend to belong to authority users, it’s a clear indication that Twitter’s becoming more visible again.

Persicope

The moving selfie (thanks @lizmarshall) is here and it’s just going to grow, here’s a great article explaining what Periscope is and how it works.  

With Twitter buying periscope they’ve turned themselves into the #1 network for streaming video.

When was the last time you looked at Twitter?

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Written while listening to: The Bench 163 V 1 by music2work2

Image credit: Horse Macro_5251 by Kit Logan on Flickr