New Content Consulting - Part 2 - Content Strategy
Content defines the relationship between you and your customer; Content is how people learn about you, it is how they find you and it determines whether they choose to spend time and money with you.
Content about your business is everywhere; it may have started on your website but ends up in search engines, personal blogs, Twitter streams and Facebook walls. You can determine what content you create, but once it is published you have no control over how it moves or over what will be created as a result.
Kilted Chaos works with businesses to get them thinking strategically about content; we offer expertise in designing and developing platforms on which content lives, we help businesses plan their internal resource and train staff to best use their time when creating, distributing and reacting to content.