How to Fist Bump
1. Open Twitter
2. Find a smart and/or witty tweet
3. "Favorite" it
Easy!
Why do I want to do this?
You want to get your information out to as many people as possible right? In order to do that you need other people to share it across their platform, preferably people with big networks - influencer types. For them to read your content they have to be aware of you first and the easiest way to do that is through Twitter.
Quick sidebar
It doesn't matter if you don't care for Twitter, or if you don't think your target market is using the network. The influencer types, the people who can move a message from your website into a stranger's inbox, are!
How does it work?
When you favorite a Tweet the owner gets a message containing your username, which not only makes them feel good but also puts you on their radar. A few more low level interactions and they might even click on your name - view your Twitter bio, read your Twitter stream and hell - maybe even visit your website and who knows what could happen then.
Guess what? It's about listening!
There are of course some subtleties to the process regarding frequency, influencer status and how to not come across as a stalker, but in essence it's about identifying the people who can move your message and then actively listening to them.
Want to know more? You know what to do....
Written while listening to: Session 1 - 191 beats per minute by music2work2
Image credit: Big Brother fist-bump by Meg Lauber on Flickr