Don't Call it a Blog...
Call it whatever you like!
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If you think of your website, you’ll need an about page where you talk about your business, what it is you do, where you are, etc, you’ll want a contact page – let people know where to find you and how to contact you and then you want an area that reflects the changing priorities and offers that you want to show your customers. You can call this anything you like – Promotions, Newsletter, Announcements, Current Specials, etc – you could even call it a blog!
When we think of the word “Blog” we think of left wing media, self-obsessed egotists and unreliable information – certainly having a “Blog” is not something that’s high up the list for a traditional small business – however…
Forget the name!
Think of the underlying principle! The reason there are so many blogs is that they are seriously easy to use. It’s just like using a word processor except you are doing it online and when you hit save, it is published to the Internet. If you, as a small business owner stop and think for a minute – this is a fantastic tool for you to promote your business. It makes sense to have an area on your site where you promote what is going on – it’s no different than if you are running a promotion in your store – you want to have signage that tells the customers what is going on. If you are a restaurant, you need to have your Menu online, if you run Auto services, what about your pricing list?
When is a blog not a blog?
If you think of your website, you’ll need an about page where you talk about your business, what it is you do, where you are, etc, you’ll want a contact page – let people know where to find you and how to contact you and then you want an area that reflects the changing priorities and offers that you want to show your customers. You can call this anything you like – Promotions, Newsletter, Announcements, Current Specials, etc – you could even call it a blog!
Everyone’s different!
Some Small Business Owners will get addicted to writing on their website – comments from customers are like candy to a baby and writing a regular update can be rewarding to your bottom line. Other businesses may be content with writing up what this month’s specials are, the current promotion or service that they want to feature. The bottom line is: there's no right or wrong way to go about it, only the way that works for you and even more importantly - your customers!
Trading Up...
We think that once you get the hang of regularly updating your website you will want to move forward with other social media tools. Check out the Social Media Business package for more details.