The best content I've read all year...

I have a client whose traffic is up over 180% year on year; he invested in writing resource, developed a newsletter, an outreach plan and in the last 12 months saw an additional 12,000 people visit the website.

His latest blog post has nothing to do with the business, but is perhaps the most beautiful piece of content I’ve read all year. While polishing a newly acquired pine dresser, the owner found a folded up piece of paper tucked behind one of the drawers – it turned out to be a love letter, written many years ago:

Jean,
I appreciate so much about you.
Your beauty. Your ability at the piano.
Your determination to grow through expressing the anger, pain and fear.
Your obvious accomplishment at creating a home out of a fixer-upper.
Your joy at nature. Your spirituality. Your inquisitiveness. Your caring.
Your care taking with me. Your willingness to do loving things for me.
Your smile. Your laughter. Your singing. Your voice in talking to me.
The affect on me when you say I love you.
Your love for me. Your love of your children.
Your gentle touch. Your kisses. Your caresses.
Your sharing with me your emotions. Your showing me your vulnerable sides.
Your warmth.
Your presence at my side. At all times, in bed, at meals, in public.
Your willingness to tackle hard work. Your planning a future with me. Your acceptance of me.
Your willingness to be exposed to new things, e.g. hiking and sailing.
Your feeling when reading Anorus Sileasius.
Your honesty with me.
Your views on things that are different from mine that give me a new perspective.
Your openness to the possibilities of life.
Your warmth with people that I see in record on class.
Your concerns for animals. Your awe at the universe.
Your enjoyment of the dock critters. Your enjoyment of beach walks. Your enjoyment of sunrises and sunsets.
Your love of beautiful flowers. Your love of growing things.
Your listening to my feelings. Your listening to my music.
Your maturity. Your childlike responses. Your songs of fairness.
Your body that is perfect in every way as it is yours and there is no aspect of it I don’t enjoy.
Your sleepy little girl aspect in the morning. Your snuggly feeling next to me.
I love you for all this and more.
ReedHere’s the link to the post if you’d like to share it with someone you love.

The point

Without having invested in a content strategy, without having done the work of writing and building an audience, they wouldn’t have any one to publish this to. It’s the work you do at the beginning, when no one is looking or reading, that sets you up to take advantage of beautiful opportunities like this.

If you’d like to get up and running, reply to this email and book a session.