Why Sometimes The Evil Voice In Your Head Speaks The Truth
Probably, but you'll still overestimate your ability to do things you're not an expert in
- http://www.businessinsider.com/overconfidence-and-bad-reasoning-2015-5
- https://en.wikipedia.org/wiki/Dunning%E2%80%93Kruger_effect
- http://www.apa.org/monitor/feb03/overestimate.aspx
You’re not going to read those links so here’s the tl;dr version:
You’re really bad at estimating your ability when it comes to digital marketing.
Why this is a problem
When you overestimate your ability, marketing goals become unachievable. A vicious cycle starts and before you know it your attitude to marketing sucks and your business fails,...miserably.
Why I'm so happy
Client sessions in early July are awesome! We start with the June figures, move on to Quarter 2 and then finish with the half year. Trends are crystal clear and we have a handle on what can be achieved with the available time and resource.
As a result, our objectives for Quarter 3 are strategic and achievable.
It feels great!
How you can feel happy too
It’s summer - it’s likely that you’re going to get less bang for your content buck than you would come September. So please, if you don’t have them - I implore you - take some of the time you were going to spend on content creation and spend it on KPI creation.
I don’t say this often - but:
TRUST ME
You will thank yourself in a year’s time.
Written while listening to: The new Yamaha NU1
Image Credit: Hello I’m Awesome by Jamey M. Photography on Flickr