Why You’re Worse Than A 3rd Grader
At generating a response from your email campaigns!
Good data coming out of the Boomerang email study.
If you want to increase the likelihood of someone responding to your email, here’s what to do:
- Lose the big words and long sentences
- Include a couple of questions in the copy
- Be slightly positive or slightly negative
- Aim for shorter subject titles
- Try and keep it under 150 words
Only Applies To Responses
Note that this data only applies to campaigns that are looking to generate a response. Some of you are writing purely informational emails - like me - that aren’t really geared towards generating a reply.
However - when the time comes to elicit information from your list - keep it short and simple!
Feeling a little down? Listen to this, it really helps you feel better.
Image credit: Boomerang Email Study